ANTH 205 Lecture 36

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Last 2 episodes of Crash Course by John Greene

Exporting Culture and Globalization

20^th Century Food Revolution:

• Significantly changed what average person ("middle class") ate
• Economic growth

People wanted convenience foods for busy people

• 1900: Coca-Cola, originally made by hand mixing, made widely available in bottles)
• 1914: Ettore Boiardi → Arrived in US from Italy and made mass-produced canned sauces in 1928 (Chef Boyardee)
• 1920: Jay Catherwood Hormel → SPAM
• 1947: Daniel Carasso → yogurt (not straight from Greece, but adapted to have fruit in it)

The Supermarket

The Great Atlantic and Pacific Tea Company in New York City

Expanded in 1912 to a self-service grocery store

• Standardized layout
• Shortened name to A&P
• 1930s: expanded to 16000 stores, income over $1 billion

Corporate Restaurants

• 1954: Ray Kroc (cups and milkshakes) met McDonald brothers (hamburger restaurant) → McDonald's [speedy service system Hamburgers]
  • Made global corporation within 5 years
• 1930: Harlan Sanders opens gas station in Corbin, KY and started selling fried chicken (became more popular with gas) → Kentucky Fried Chicken (KFC)
• 1960: Dave Thomas takes over 4 failing KFC restaurants in Ohio (simplified menu and used bucket to store chicken) → Wendy's

The Microwave

1945, Percy Spencer noticed that chocolate bar melted when he activated a radar device

Immediately patented idea

Raytheon sold first "radar range"